Southwest Airlines has “Banded Together” for a new collaboration on what may be the carrier’s loudest airplane paint job yet.
The Dallas-based carrier unveiled its new Trolls-themed plane to promote the upcoming DreamWorks Animation film Trolls: Band Together, the third movie in the franchise based on the wild-haired and presumably musical toys.
Southwest landed the Trolls plane in Dallas on Thursday night out of Spokane, Wash., where the Boeing 737-700 was painted and brightly decorated with the Trolls: Band Together logo, and main characters Poppy and Branch, played by Anna Kendrick and Justin Timberlake. One side of the plane also features Poppy and her long-lost sister Viva, a yellow-haired troll played by pop star Camila Cabello.
Planespotters in North Texas may even be able to catch the plane today.
The specially-designed aircraft took off Friday from Dallas Love Field bound for Burbank, Calif., before it headed to Denver, Santa Ana and finally Phoenix to finish off a busy day, according to Flightradar24.com.
Southwest has done specialty liveries to honor company and aerospace milestones, the NBA, and locations where it has a key presence.
It’s the second time that Southwest has gone all-in on a movie promotion. Southwest did a Coco-themed plane in 2017 for the release of the Disney/Pixar movie.
Other airlines have waded into movie marketing with Seattle-based Alaska Airlines partnering on a handful of Pixar films such as Toy Story and The Incredibles, Japanese airline All Nippon decorating in celebration of Pokemon. Fort Worth-based America Airlines even did a crossover Avengers: Infinity War and Stand Up to Cancer livery in 2018 for the epic crossover Marvel Studios film.
The special Trolls: Band Together paint job will likely only hang around for a few months. The movie comes out Nov. 17 in U.S. theaters.
Here’s a sneak peak at a video that Southwest passengers will be able to watch promoting the film: