HILTON said that it was working to add ‘transparent’ automatic fees to its website and app after complaints from customers.
The act will aim to reduce the number of hidden fees on booking sites and will introduce federal guidelines for pricing.
This act comes following customer complaints against a string of US booking sites in regard to how fees are displayed online.
The hotel chain, with 31 brands and over 5,700 locations across the US, according to ScrapeHero, previously added fees after a customer had seen the initial lower rate.
A Marriott representative said: “We expect to be the first hospitality company to change its display, leading the industry on this important issue.”
Pennsylvania’s Attorney General, Michelle Henry, in an April 2023 statement said: “What we asked of Marriott, and what the settlement demands, is simple.
“Be upfront with consumers and do not hide fees for hotel stays.”
Airbnb also made changes to its website and app to include all fees upfront.
Customers were previosuly hit with added fees as they attempted to checkout or throughout the booking process, according to CN Traveler.
Airbnb‘s website now has a “display total price” button that will show all prices including extra fees when toggled.
The US Sun has reached out to Hilton for comment.